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The sweet smell of success? Big business bets on marijuana boom

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  • The sweet smell of success? Big business bets on marijuana boom

    The medical cannabis industry is luring major players, and legal recreational use could bring sky high returns for investorsTo listen to some of the predictions about the future of the cannabis industry, you would think financial analysts had been partaking heavily of the product.
    The European cannabis market will be worth €123bn (£106bn) by 2028, according to the London-based analysis firm Prohibition Partners. That is more than twice the revenues that Apple reported in the region last year and larger than the annual economic output of Ukraine.
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